YITH WooCommerce Wishlist is the save-for-later layer: customers save products to wishlists — private or shareable — returning to purchase later, with the wishlist itself becoming a marketing asset (email campaigns to wishlist contents, shareable lists driving gift purchases, price-drop alerts for saved items). The behavioral math is established: not every shopper buys in session, and the wishlist converts “not now” into a tracked future customer instead of a lost one. Premium adds the depth: multiple wishlists per user, estimated-cost display (gift registries), shareable links, and integration hooks feeding email tools. Against recovery tools like Recently Viewed Products (implicit history) and the WooCommerce family, the wishlist is explicit intent — the customer’s own declaration of what they want.
The 4.1x line shows active maintenance including a security patch (4.18.1, wishlist-title vulnerability) alongside WordPress 7.1 and WooCommerce 11.1 compatibility. One of the most-installed wishlist plugins in the category.
Competitive Features
- Save-for-later wishlists — products tracked for return
- Multiple wishlists (Premium) — organized collections per user
- Shareable lists — gift and registry workflows
- Estimated cost display — registry totals visible
- Email marketing hooks — wishlist contents feed campaigns
- Private/public modes — visibility per preference
- Move-to-cart flows — wishlist-to-purchase frictionless
Key Features
- Guest wishlists — saving without accounts
- Wishlist page customization — branded display
- In-loop add buttons — wishlist from catalog
- Stock and price alerts (via integrations) — return triggers
- Admin statistics — wishlist popularity visible
- Theme compatibility — standard templates respected
- Translation ready — multilingual compatible
Comparison with Competitors
YITH Wishlist vs TI WooCommerce Wishlist
| Aspect | YITH Wishlist | TI Wishlist |
|---|---|---|
| Install base | Among the largest | Solid niche |
| Multi-lists | Yes (Premium) | Yes |
| Ecosystem | YITH suite | Standalone |
| Price | GPL license | Freemium |
| Best for | YITH-stack stores | Independent needs |
Bottom line: Both implement the wishlist standard; YITH brings the larger install base and YITH-ecosystem integration at GPL pricing.
YITH Wishlist vs Recently Viewed
| Aspect | YITH Wishlist | Recently Viewed Products |
|---|---|---|
| Intent | Explicit (customer saved) | Implicit (behavior trail) |
| Signal strength | Highest | Moderate |
| Coverage | Only saved items | Everything viewed |
| Together? | Yes | Yes |
Bottom line: Recently Viewed captures the implicit trail; wishlists capture declared intent — the strongest recovery signal a customer can give. Personalization stacks run both.
Recommended Stack — wishlists pair with email marketing: connect wishlist contents to FluentCRM so saved items feed recovery campaigns.
Official Changelog
Version 4.18.1
Release Date: September 7, 2026
- Fix: security vulnerability when changing the wishlist title.
Version 4.18.0
Release Date: August 26, 2026
- New: support for WordPress 7.1.
- New: support for WooCommerce 11.1.
- Update: YITH plugin framework.
Version 4.17.0
Release Date: July 21, 2026
- New: support for WooCommerce 11.0.
- Update: YITH plugin framework.
Frequently Asked Questions
What does a wishlist do for conversion?
It converts “not now” into tracked intent: shoppers who don’t buy in-session leave a declared list of wants — the future-purchase signal that email campaigns, price alerts, and gift seasons monetize.
Can customers share wishlists?
Yes — shareable links serve gift workflows and registries: birthdays, weddings, holidays — with estimated-cost display (Premium) making registry totals clear.
Do guests need accounts?
No — guest wishlists work session-based, with prompts to save permanently via account when the list matters.
Was there a security patch recently?
Yes — 4.18.1 fixed a wishlist-title vulnerability; running current versions is the standing rule.
How do wishlists feed email marketing?
Integration hooks expose wishlist contents to email tools — campaigns targeting saved items (price drops, back-in-stock, gentle reminders) being the highest-converting recovery messages available.
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