YITH Role Based Prices shows different prices to different customers: wholesale roles see wholesale prices, members see member pricing, everyone else sees retail — the B2B/B2C hybrid pattern running from one catalog. Role-based pricing is the wholesale-store essential: distributors and retail buyers on the same site, each seeing their economics, with rules per role per product (percentage discounts, fixed prices, price hiding for unqualified visitors). Against pricing tools in the suite like Dynamic Pricing and Discounts (quantity and cart rules) and the WooCommerce family, this plugin owns the role dimension — who you are determines what you pay. Compared with quantity-tier tools like Min Max Quantity (enforcing wholesale order sizes), it’s the price side of the same B2B coin.
The 2.1x line maintains steady cadence. For hybrid and wholesale catalogs, it’s the pricing architecture the business model requires.
Competitive Features
- Role-based price sets — per-role pricing across the catalog
- Percentage or fixed rules — flexible discount math
- Price hiding — retail visitors see “log in for prices”
- Per-product overrides — global rules with exceptions
- Catalog and cart display — role prices everywhere
- Multiple roles per product — layered tiers
- Sale-price interaction — role rules respect promotions
Key Features
- Custom role support — any WordPress role priced
- Show/hide controls — visibility per role
- Price suffix display — “wholesale price” labels
- My-account integration — role pricing visible to members
- Bulk role assignment — rules applied at scale
- Translation ready — multilingual compatible
Comparison with Competitors
YITH Role Based Prices vs WooCommerce Role-Based Pricing
| Aspect | YITH Role Based Prices | Official role-based extensions |
|---|---|---|
| Vendor | YITH (GPL) | WooCommerce official |
| Core model | Same (per-role pricing) | Same |
| Price hiding | Built in | Via settings |
| Price | GPL license | Official pricing |
| Best for | GPL-budget wholesale | Official-stack stores |
Bottom line: Functionally parallel role-pricing implementations — YITH covers the core surface with price-hiding built in at GPL pricing.
YITH Role Based Prices vs separate wholesale stores
| Aspect | One catalog, role pricing | Separate B2B/B2C sites |
|---|---|---|
| Maintenance | One catalog | Duplicated catalogs |
| Customer experience | Unified with role context | Two logins, two URLs |
| SEO | One authority | Split authority |
| Complexity | Rule management | Site management |
Bottom line: Running two sites doubles maintenance for the privilege of separating what role rules separate natively. The one-catalog pattern with role pricing is why hybrid stores exist as one property.
Recommended Stack — role pricing pairs with role-appropriate ordering: combine with YITH Min Max Quantity so wholesale roles also face wholesale quantity rules.
Official Changelog
Version 2.19.0
Release Date: August 24, 2026
- Feature release: role-rule and display refinements.
Version 2.18.0
Release Date: July 12, 2026
- Maintenance release: WooCommerce compatibility updates.
Version 2.17.0
Release Date: May 15, 2026
- Maintenance release: stability and price-calculation fixes.
Frequently Asked Questions
How does role-based pricing work?
WordPress roles map to price sets: rules per role (percentage off, fixed prices) apply across products, and each visitor sees prices matching their role — wholesale for wholesalers, retail for everyone else.
Can I hide prices from non-wholesale visitors?
Yes — price hiding shows “log in for prices” instead of amounts for unqualified roles, the standard B2B gate that drives account registration.
Do role prices work with sales?
Configurable — role rules respect or override sale prices, so promotions apply cleanly across role tiers per your policy.
Can one product have multiple role prices?
Yes — layered tiers: retail price, member price, wholesale price, VIP price — each role sees its layer on the same product.
How is this different from quantity discounts?
Who you are versus how much you buy: role pricing keys on identity (wholesale status), quantity pricing keys on behavior (order size). B2B stores typically need both — identity prices plus minimum quantities.
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