YITH Name Your Price lets customers set the price: a product (or variation) becomes name-your-price with suggested, minimum, and maximum amounts — the model for donations, pay-what-you-want products, digital tips, fundraising, and flexible pricing experiments. The psychology is documented: suggested-price anchors lift average payments well above pure-choice baselines, and minimums protect economics while maximums prevent typos. Per-product or global configuration decides where customer pricing applies, with suggested amounts displayed prominently and validation enforcing the bounds. Against pricing tools in the YITH suite like Dynamic Pricing and Discounts (rule-driven discounts) and the WooCommerce family, this plugin inverts the model — pricing authority moves to the customer, bounded by your rules.
The 1.5x line maintains steady cadence. For donation-driven and flexible-pricing models, it’s the WooCommerce-native implementation.
Competitive Features
- Customer-set prices — any product becomes pay-what-you-want
- Suggested amounts — anchors that lift averages
- Minimum protection — economics enforced
- Maximum bounds — typo prevention
- Per-product control — NYP where it fits
- Variable support — per-variation pricing models
- Cart display — chosen prices itemized
Key Features
- Price input styles — inline, modal, or button-triggered
- Currency formatting — locale-correct input
- Free-option control — zero-price allowances
- Order email display — customer prices visible
- Donation-specific messaging — cause-driven framing
- Reports — NYP averages visible
- Translation ready — multilingual compatible
Comparison with Competitors
YITH Name Your Price vs WooCommerce Name Your Price
| Aspect | YITH Name Your Price | WooCommerce Name Your Price (official) |
|---|---|---|
| Vendor | YITH (GPL) | WooCommerce official |
| Core model | Same (customer pricing) | Same |
| Bundled NYP | Per-product or global | Similar scope |
| Price | GPL license | Official pricing |
| Best for | GPL-budget flexible pricing | Official-stack stores |
Bottom line: Functionally parallel implementations of the same model — the official one carries ecosystem priority; YITH covers the core NYP surface at GPL pricing.
YITH Name Your Price vs fixed pricing
| Aspect | Customer-set pricing | Fixed pricing |
|---|---|---|
| Revenue predictability | Variable | Certain |
| Donation psychology | Higher-than-expected averages | Ceiling at set price |
| Model fit | Causes, digital goods | Standard catalogs |
| Risk | Underpayment | None |
Bottom line: Fixed pricing serves normal catalogs; customer pricing serves models where goodwill or generosity drives value — donations, PWYW digital, flexible services. Model fit decides.
Recommended Stack — customer pricing pairs with payment flexibility: combine with YITH Deposits and Down Payments for high-value NYP services accepting partial payment.
Official Changelog
Version 1.57.0
Release Date: August 24, 2026
- Feature release: price-input and validation refinements.
Version 1.56.0
Release Date: July 12, 2026
- Maintenance release: WooCommerce compatibility updates.
Version 1.55.0
Release Date: May 15, 2026
- Maintenance release: stability and display fixes.
Frequently Asked Questions
What products suit name-your-price?
Donations, pay-what-you-want digital goods, tips, fundraising items, flexible services, and art/commission work — models where customer goodwill or variable perceived value drives fair pricing.
How do suggested amounts work?
You set a suggested price displayed prominently at the input — behavioral anchoring lifts average payments substantially above unanchored choice, the documented psychology the plugin implements.
Can I enforce a minimum price?
Yes — minimums block underpayment while maximums catch typos, keeping customer pricing economically safe.
Can only some products be name-your-price?
Yes — per-product (and per-variation) configuration: the donation product is NYP while the catalog stays fixed-priced.
Do customer-set prices appear correctly in orders?
Yes — chosen prices itemize in cart, checkout, order emails, and admin, flowing through the standard WooCommerce order lifecycle.
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