Marketing is the widest category here because “marketing” covers everything between a visitor arriving and a sale happening. The plugins here split into recognizable jobs: email platforms that live on your site (MailPoet, FluentCRM) versus connect-to-a-service ones (ConvertKit, HubSpot); capture and popups (OptinMonster, Thrive Leads, Hustle); social distribution (Revive Old Posts, Social Auto Poster Pro, Social Warfare, Monarch Social); and the specialists — affiliate management (ThirstyAffiliates), content planning (CoSchedule), Pinterest (Tasty Pins). Start from the job, not the brand.

Icegram takes a slightly different angle on site messaging than popup-first competitors: beyond popups, it offers header/footer action bars, toast…

MC4WP (Mailchimp for WordPress) is the bridge between your WordPress site and your Mailchimp account — and the Premium layer…